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Collaborative project

Warm winters

Brief

  • Create a passionate social justice campaign, aiming to improve the lives of the homeless.

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  • Raise awareness, promote change, and create a compelling message.

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  • Communicated in a way that is emotionally engaging and factually accurate.

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Approach

  • Creating a winter holiday for homeless people to achieve greater awareness and improve homeless wellbeing.

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  • The event includes food, employability, and medical stalls to provide future support.

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  • Friendly and inclusive tone of voice.

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  • Branding evoking warmth, joy, and nostalgia inspired by Christmas holidays, without excluding audiences who don’t celebrate the occasion.

 

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  • Critical thinking

  • Graphic design

  • Indesign

  • Photoshop

  • Art direction

Skills

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the tents

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Feedback

“Ur posters are really beautiful, and I love the way that you decided on the colours”
 

IAikaterini Paraskevopoulou, Creative director of independent zine ‘MOAN’

“Fantastic idea with so much potential”

Assistant Art Director and Graphic Artist of films: The Hours, Billy Elliot and Cold Mountain.

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