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Love it, hate it, Make it, munch it.

Munchables

Brief

  • Create a PR campaign recruiting Gen Z into the brand and to try Marmite.

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  • Use creative thinking and well researched PR tactics to form an emotional connection with with a younger audience.

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The Balegde Approach

  • Since Gen Z Brits are connoisseurs of inside jokes and deprecating humour, a comical, relatable moment is bound to go viral.

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  • Inspired by Max Balegde’s viral video impersonating Jesse Nelson, a pivotal point in his successful Tik Tok career.

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NPD

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Love it, hate it.
Make it, munch it.

The Idea

Using iconic British 'meme'nts to connect Marmite with a nostalgic generation.

Press Response

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