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The Mindful  Merchandiser

Trend Forecasting Report

Brief

  • A 2023 Trend prediction report, ‘The Mindful Merchandiser’ focusing on retail space.

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  • It aims to offer consumers freedom of expression and an opportunity to escape political chaos in society.

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Approach

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  • Tranquil yet expressive  

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  • It surrounds the theme of mental well-being, using whimsical structures to feed into the consumer imagination and appetite for peace.

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  • Circular interiors are used to promote feelings of security to offer trust during a period of uncertainty.

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The creative concept

Inspiration

  • Motivated by ‘Resigner Studio’, incorporating minimalistic furniture into utopian settings.

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  • Taking forward vivid colours, organic shapes and peaceful cloudscapes influenced by ‘Stefano Giacomello’  

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  • Critical thinking 

  • Forming consumer insights

  • InDesign

  • Photoshop

  • Design layout 

  • Creative direction

Skills

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