top of page

​​

  • A new brand subverting sustainability stereotypes.

​

  • Inspired by discovering an issue of negative and overwhelming messaging around fast fashion, leading to consumer guilt and a lack of motivation to improve purchasing behaviour.

Brief

collages 1.png
paper scrap.png

Creative concept

Physical experimentation

Approach

  • A vivacious brand encouraging a refreshing relationship with sustainability.

​

  • Relatable, personal, and colloquial tone of voice.

​

  • An integrated marketing campaign including an engaging social media presence, interactive monthly events and upcoming app launch.

respect me first banner.png

Event mockup using Twin motion

'Swap til you drop' 

no shadow 3.png

The Report:

no shadow 1.png
respect me first banner.png

App launch

There’s also…

​

An option to buy tickets for upcoming events.

app mockup 1.png

  • Too good to go but for clothing.

​

  • Reducing the amount of garment waste in landfill by selling deadstock from popular brands at a reduced price.  

​

  • Consumers can receive bundles of clothing in a convenient and accessible way.

the app 2.png

  • Twin motion

  • Adobe InDesign & Photoshop

  • Copywriting

  • Graphic design

  • Forming creative insights

  • Design layout

  • New brand vision 

Skills

respect me first banner.png

Social media campaign

social media 2.png
hanger 2.png

Feedback

"Your visual report has been created with a visual identity that is consistent throughout and successfully communicates the vision and values of 'Ditch the Stitch'."

​​

Matt Gill, Editor in chief and founder of Raw Print and Nottingham zine archive. 

"'Ditch the Stitch' has been delivered with your own personal energy, vibrancy and enthusiasm from the outset."

​

​​

​​

bottom of page